Soho Design & Retail Pop Up Announcement - Press Release (2020)

Open August 30 - January 2020, the pop-up will showcase MUJI’s graphic design history, global projects, and housewares

NEW YORK, NY, August 28, 2019 - - Japanese lifestyle brand MUJI today announced a temporary pop-up location in New York’s Soho neighborhood. The pop-up will run for 6 months, and will showcase the design history of the brand as told through classic MUJI items, an exhibition of posters from throughout MUJI’s history, and videos showcasing MUJI’s special global initiatives, such as MUJI Hotel and MUJI Diner. The pop-up will also have a selection of homewares for sale.

MUJI’s Soho pop-up will feature:

  • ● ​ Poster Exhibition: A selection of posters that showcase MUJI’s history of graphic design, featuring work by Ikko Tanaka. Tanaka was known for blending traditional Japanese aesthetics with modern design principles, a synthesis that effortlessly communicated MUJI’s brand. Posters from the years 1980 - 2000 will be on view.
  • ● ​ Global Initiatives Film: Visitors are welcomed to a screening area outfitted with MUJI Body Fit Cushions to watch a film showcasing MUJI’s initiatives including MUJI Hotel, MUJI Diner and MUJI Camp.
  • ● ​ Product Display: The pop-up will feature a display of the most iconic MUJI products, including pens, storage items, Aroma Diffusers, travel items, and more.
    ​*Note that these products will not be for sale at the pop-up.
  • ● ​ Specially-Priced Homewares: A selection of household items will be for sale including Aroma Diffusers, Body Fit cushions, and storage items.

MUJI SOHO POP-UP will be open from August 30th - January 2020, at 545 Broadway, New York, NY 10012. Store hours are Mon- Sun, 10am - 8pm. Purchases can only be made by card

 

About MUJI

The MUJI name derives from the company’s original name in Japanese: Mujirushi Ryohin, meaning No Brand, Quality Goods. MUJI started in Japan in 1980 and now has over 400 stores in Japan. It opened its first store outside Japan in London in 1991, adding over 400 since then. MUJI USA currently has nineteen stores in the U.S., with 7 in California and 9 in the greater New York area, plus one in Boston, New Jersey, and Portland.

 

Store Information

Address: 545 Broadway, New York, NY 10012 ​
​Hours: Monday-Sunday, 10am-8pm


​Press Contact

Anne Robinson ​
​anne.robinson@camronpr.com ​
​917.675.4358

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About MUJI USA

MUJI is a global retailer of high-quality, simple products across categories -- from homewares to fashion to wellness and more -- that provide satisfying, expertly-designed solutions for everyday needs.  MUJI’s full name, Mujirushi Ryohin, loosely translates to "No-Brand, Quality Goods", underscoring its enduring commitment to modesty, affordability, and quality.  There is a magic in something that is an everyday, utilitarian object that is just right and perfectly designed for its exact purpose -- no more, no less, but just enough. That feeling of magic is MUJI.

Established in Japan in 1980, MUJI has steadily grown as the go-to brand for millions of loyal customers in 33 countries around the world offering over 7,000 products.  An affordable brand for basics across categories -- from toothbrushes to ladles to pens to aroma diffusers to slippers to chairs and more -- MUJI’s products are always always handsome, durable, and reliable, created to enable customers to live better, simpler, easier lives. While varying significantly in purpose and use, MUJI products are marked by the quality, craftsmanship, knowledge, expertise, and skill that is embodied in being able to get something very simple very right.

Contact

250 W 39th St, Suite 202 New York, NY 10018

646-366-0515 #111

muji@camronpr.com

www.muji.com