Beat the Summer Heat with MUJI's "Cool Touch Apparel" Technology

Engineered with Cool Touch technology, the collection reflects the brand's commitment to improving daily life through thoughtful, practical design.

The Cool Touch Apparel collection combines innovative functionality with the brand's signature minimalist aesthetic.
The Cool Touch Apparel collection combines innovative functionality with the brand's signature minimalist aesthetic.

Powered by MUJI's innovative Cool Touch technology, the collection utilizes uniquely shaped cotton and polyester yarns that enhance thermal conductivity, allowing fabrics to quickly absorb heat and diffuse moisture. This creates a refreshing cooling sensation against the skin while helping wearers stay comfortable throughout the day. The specialized yarn shape and knitting process also help reflect UV rays, providing added protection during summer activities.

MUJI Cool Touch Apparel Collection

The collection includes Cool Touch Anti-Sweat Stain T-Shirts, Long-Sleeves, Shorts, Dresses, and Skirt Pants, designed to help wearers stay fresh and confident throughout the day. The anti-sweat stain functionality helps reduce the visibility of perspiration, while the lightweight, breathable fabrics provide ease of movement and lasting comfort.

Thoughtful Design for Summer Living

Whether exploring a new destination, navigating the city in the summer heat, or enjoying time outdoors closer to home, MUJI's Cool Touch collection is designed to keep wearers cool, comfortable, and confident all season long.

Minimal in design yet highly functional, the collection features innovative Cool Touch fabrics that provide an immediate cooling sensation, help diffuse sweat, and deliver lasting comfort for life on the go. Clean silhouettes and neutral colorways reflect MUJI's signature minimalist aesthetic, offering timeless, versatile essentials that seamlessly integrate into everyday wardrobes while combining effortless style with practical performance.

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The collection ranges from $19.99 – $89.90, offering accessible warm-weather essentials across multiple categories and lightweight layers.

 

 

 

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About MUJI USA

MUJI is a global retailer of high-quality, simple products across categories -- from homewares to fashion to wellness and more -- that provide satisfying, expertly-designed solutions for everyday needs.  MUJI’s full name, Mujirushi Ryohin, loosely translates to "No-Brand, Quality Goods", underscoring its enduring commitment to modesty, affordability, and quality.  There is a magic in something that is an everyday, utilitarian object that is just right and perfectly designed for its exact purpose -- no more, no less, but just enough. That feeling of magic is MUJI.

Established in Japan in 1980, MUJI has steadily grown as the go-to brand for millions of loyal customers in 33 countries around the world offering over 7,000 products.  An affordable brand for basics across categories -- from toothbrushes to ladles to pens to aroma diffusers to slippers to chairs and more -- MUJI’s products are always always handsome, durable, and reliable, created to enable customers to live better, simpler, easier lives. While varying significantly in purpose and use, MUJI products are marked by the quality, craftsmanship, knowledge, expertise, and skill that is embodied in being able to get something very simple very right.

Contact

250 W 39th St, Suite 202 New York, NY 10018

646-366-0515 #111

muji@camronpr.com

www.muji.com